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      Social media development is critical for the success of a web-based business. As search engines look for social signals to improve their rankings in order to better serve users, it is more important than ever to use various social media platforms to educate and engage your audience.

      You need a social presence whether your company has one employee or 10,000, one location or 100, is online-only or brick-and-mortar. Business owners are frequently overwhelmed by the prospect of managing their own social media strategy, succumbing to the notion that they must be everywhere at all times. It’s no surprise that so many strategies fail when you consider the sheer number of social platforms available – Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Snapchat, and WhatsApp.

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