The importance of simplicity in logo design cannot be overstated. As the adage goes, “little is more.” In most cases, having a symbol or icon in your work that captures your company’s global significance is preferable.
Originality and relevance are other important factors in logo design. You want something that is fresh-looking, has personality, and successfully expresses your company’s mission.
Regardless of how popular conventional colours like red, yellow, blue, and green have become, avoid using them in logos (and even if they are distinct shades). Finally, uniqueness and relevance are critical in creating a memorable logo because no one wants a generic-looking logo, especially one that does not reflect their business.